Meet The Team
DSD was built by anglers who think about the details.
FOUNDER
I’ve been carp fishing for years, long before DSD existed.
Over that time, I’ve used a lot of different tackle. Some of it you trust straight away. Some of it you end up replacing pretty quickly.
That experience is what shapes how I look at things now.
I’m not interested in overcomplicated setups or unnecessary extras. I want components that are reliable, consistent, and do their job properly every time.
That’s exactly what DSD is built around.
Everything in the range is something I’d happily use in my own fishing. It’s been used in real situations and judged on how it performs where it matters.
Simple as that.
How DSD Is Built
Tested Before It’s Trusted
Everything in the range is used and judged in real situations before it’s added. It has to perform where it matters.
Kept Focused
No unnecessary extras. Every product is there for a reason, with a clear purpose behind it.
Built for Consistency
It’s not about having the most options. It’s about having tackle you can rely on every time you use it.
A Small Team With High Standards
The anglers around DSD aren’t just there to represent the brand.
They’re out fishing, using the products properly, and feeding back what works and what doesn’t.
That’s what helps keep standards where they need to be and shapes how the range develops over time.
Nicky Farran, 42
Hometown: Watford
UK PB: 37lb
EUR PB: 52lb 8oz
Dan Smith, 33
Hometown: Chertsey
UK PB: 38lb
EUR PB: 48lb
Aaron Humphrey, 27
Hometown: Redhill
UK PB: 39lb
Carl Drinkwater, 37
Hometown: Chichester
UK PB:41lb 10oz
Matt Calton, 45
Hometown: Kings Lynn
UK PB: 29lb 14oz
EUR PB: 42lb 08oz
Stewart Tucker, 42
Hometown: Gillingham
UK PB: 29lb 2oz
EUR PB:47lb 6oz