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DSD Tackle Privacy Policy

Last updated: March 2026

This Privacy Policy explains how DSD Tackle (“we”, “us”, “our”) collects, uses and protects your personal data when you visit or purchase from www.dsd-tackle.co.uk (the “Site”), or otherwise interact with us.

This policy applies to UK customers and is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

DSD Tackle is the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: info@dsd-tackle.co.uk
Telephone: 07914 549960

2. Personal Data We Collect

We collect personal data in the following ways:

Information You Provide

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Account login details (if you create an account)

  • Order details and purchase history

  • Messages sent via contact forms or email

  • Marketing preferences (where applicable)

Information Collected Automatically

When you use our Site, we may collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the Site

  • Referral source

  • Approximate location derived from IP

  • Cookie and usage data related to browsing behaviour

We do not intentionally collect special category data (such as health information).

3. How We Use Your Personal Data

We process personal data only where we have a lawful basis to do so under UK GDPR.

To Process and Fulfil Orders

Purpose: To process payments, deliver products, send confirmations and manage returns.
Lawful basis: Performance of a contract and compliance with legal obligations (including tax and accounting requirements).

To Provide Customer Support

Purpose: To respond to enquiries, resolve issues and manage complaints.
Lawful basis: Legitimate interests and, where relevant, contract.

To Operate and Secure the Site

Purpose: To maintain site functionality, monitor performance, prevent fraud and protect customer accounts.
Lawful basis: Legitimate interests.

Marketing Communications

Purpose: To send product updates, launches and promotional offers via email.
Lawful basis: Consent (where required) or legitimate interests (where permitted by law).

You may unsubscribe from marketing communications at any time using the link provided in our emails or by contacting us directly.

4. Payments

Payments on our Site are processed securely via:

  • WooPayments (powered by Stripe)

  • PayPal

We do not store full payment card details on our servers. Payment information is handled directly by the payment provider in accordance with their own privacy and security policies.

5. Sharing Your Personal Data

We share personal data only where necessary to operate our business and fulfil orders. This may include:

  • Website hosting and infrastructure providers

  • WooCommerce (our ecommerce platform)

  • Payment processors (WooPayments/Stripe and PayPal)

  • Delivery carriers and fulfilment partners

  • Email marketing service providers

  • Professional advisers (such as accountants or legal advisers)

  • Regulatory authorities where legally required

We do not sell personal data.

6. International Transfers

Although we operate within the UK and sell to UK customers only, some service providers may process data outside the UK.

Where personal data is transferred internationally, appropriate safeguards are applied in accordance with UK data protection law.

7. Data Retention

We retain personal data only for as long as necessary.

  • Order and invoice records may be retained for up to six years to meet UK tax and accounting obligations.

  • Customer service correspondence is retained as required to resolve issues.

  • Marketing data is retained until you withdraw consent or unsubscribe.

8. Cookies

We use cookies and similar technologies to:

  • Enable core site functionality (such as cart and checkout)

  • Improve site performance

  • Analyse usage

  • Support marketing activities where applicable

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion in certain circumstances

  • Restrict processing

  • Object to processing based on legitimate interests

  • Request data portability where applicable

  • Withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us at info@dsd-tackle.co.uk

10. Complaints

If you are not satisfied with how we handle your personal data, please contact us first so we can attempt to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

11. Security

We implement appropriate technical and organisational measures to protect personal data. While no system is completely secure, we take reasonable steps to safeguard the information we hold.

12. Children

Our Site and products are not directed at children, and we do not knowingly collect personal data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory or operational changes. The “Last updated” date at the top of this page indicates when this policy was most recently revised.

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